Outbound leads (through cold calling and other traditional strategies) cost 39% more than inbound leads. With a strong property marketing strategy, you can reach your audience to grow your business. If you're not marketing your property, however, you could miss out on potential tenants or investors.
Here are three simple tips the most successful property managers in Houston use to reach their audiences. With these tips, you can set your property management company up to grow. Start marketing today!
1. Personalize Communications
Personalize your entire marketing strategy with your ideal audience in mind.
First, define your target audience by creating distinct buyer personas. If you're targeting more than one group (such as commercial versus residential tenants), segment them. Define each group based on demo- or psychographic information.
When applying the rest of these Houston real estate marketing tips, try to personalize your communications. Consider each group's interests, needs, or pain points.
About 90% of marketers report a lift in business results after personalizing communications. Your marketing ROI could improve by eight times if you begin personalizing.
Defining your target audience can benefit your paid advertising efforts, too. You can create campaigns using your demographic research. Otherwise, you can create different marketing materials based on where in Houston your properties are located.
If you're new to marketing, make sure to consider these beginner's tips first.
2. Diversify Content
An inbound marketing strategy can help you draw clients to your properties. Diversify your content with:
- eBooks
- Infographics
- Videos
- Testimonials/reviews
- Polls
- Quizzes
Help more people find your content using search engine optimization (SEO) or paid advertising. When creating display ads, use eye-catching images of your properties. Add strong call-to-action language to generate more leads.
Share the content you create on social media to expand your reach. Boost engagement by asking open-ended questions within your captions.
When creating content for your property management marketing strategy, prioritize quality over quantity. Provide readers with helpful and relevant information. Creating quality posts will encourage more people to link to your content.
You'll begin generating backlinks, which can help your search engine rankings improve. Backlinks will help you generate more referral traffic, too.
3. Analyze and Adjust
Once you begin using these tips, analyze the results from your marketing campaigns.
Study your email campaigns to determine which subject lines increase your open rates. Study your call-to-action language to improve conversion rates. Use A/B testing to gather helpful data from your campaigns over time.
Analyzing the data will help you improve your campaigns. Each improvement will help your marketing ROI improve. You can stop wasting money and start attracting new tenants instead!
Develop Your Houston Property Marketing Strategy
A strong property marketing strategy can help your property management company experience success. Use these tips to get started. Otherwise, consider requesting professional property management services.
Working with an experienced team can save you time and money in the long run.
Interested in growing your business with property management services? We're here for you.
Contact us today to learn more.
